New Video Advertising Formats: YouTube's First Watch Ads


YouTube Masthead Ad

From now you can expect to see a new type of pre-roll advertisement, called YouTube's First Watch, the first time you watch a video produced by a YouTube partner each day

  • YouTube has been testing First Watch ads, which have only been seen by about 15 million users till now.
  • YouTube reports a 1 percent click-through rate for First Watch ads.
  • Youtube's First Watch ads is an extension of YouTube's "masthead" ads - the ads that begin playing when you visit YouTube's homepage
  • YouTube advertisers involved in the First Watch test have included Tommy Hilfiger,, Lifetime, Macy's, and Virgin Mobile.
  • First Watch videos won't appear on user-generated videos.