New Video Advertising Formats: YouTube's First Watch Ads

 

From now you can expect to see a new type of pre-roll advertisement, called YouTube's First Watch, the first time you watch a video produced by a YouTube partner each day

• YouTube has been testing First Watch ads, which have only been seen by about 15 million users till now.
• YouTube reports a 1 percent click-through rate for First Watch ads.
• Youtube's First Watch ads is an extension of YouTube's "masthead" ads - the ads that begin playing when you visit YouTube's homepage
• YouTube advertisers involved in the First Watch test have included Tommy Hilfiger, Hotels.com, Lifetime, Macy's, and Virgin Mobile.
• First Watch videos won't appear on user-generated videos.