Top Indian Online Advertising Networks

Online advertising networks ( Commonly referred to as ad networks ) are organizations which provide the service of connecting online advertisers to websites / online publishers. Whereas this helps the the advertisers market their brand on different relevant websites, it enables websites / online publishers monetize their websites. The key function of an ad network here is aggregation of ad space supply from websites / online publishers and matching it with online advertiser demand.

Some of the top Indian Online Advertising networks are listed below for the purpose of both online advertisers and online publishers / website owners

• Google Adwords / Adsense
• Type of Adverising: CPC Advertising
• Komli / Pubmatic
• Focuses on both International as well as Indian online publishers having an Indian audience
• Type of advertising: CPM adverising , Online Performance based advertising .
• Tyroo
• Funded by Yahoo! India, this ad network claims more than 2.5 billion high quality online ad impressions served per month.
• Type of advertising: CPM adverising
• dgm India
• This online ad network is the subsidiary of Deal Group Media, DGM India
• Type of advertising: CPA advertising, CPC advertising.
• Ozone Media
• This online advertising network claims to have has more than 100 websites in its network over 40 clients like HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank spread across different verticals.
• Type of advertising: Cost-per-Mile (CPM) advertising, Cost-per-Click (CPC) advertising and Cost-per-Lead (CPL) advertising
• Networkplay
• Launched in late 2008, claims to be catering over 200 brands and having exclusive arrangements with leading publishers including LinkedIn and several transactional publishers .
• Paypod
• Online advertising network by PayPod Technologies, a US-based IT solutions provider with offshore development facilities in Chennai and Minsk, Belarus
• Type of advertising : CPC advertising, CPM advertising and CPA advertising.
• IndiAds
• Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.
• AdsforIndians 
• Claims to be the only Indian ad network, which has the advanced technology to syndicate the text ads with pictures as well as banner ads. .
• Axill (Social Media Exchange)
• Part of SMX, a media company offering flat CPMs as well as revenue sharing.
• Type of advertising: CPM advertising, CPA advertising
• Integrid
• Delivers integrated media solutions, allowing advertisers a single point for all their media advertising requirements (online advertising / Television advertising / Out Of Home Adverising)
• Type of online adverising: CPM advertising
• AdMagnet
• Part of Interactive Avenues Marketing Solutions. AdMagnet offers Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.
• AdChakra
• Provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
• Type of advertising: CPM adverising.
• Tonictag
• Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
• Type of advertising: CPM adverising, Performance based advertising.
• Rupizads
• Claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.
• Type of advertising: Pay-per-performance advertising

Others:
Publishers with own ad networks

• Guruji
• ibibo
• Reliance.

Regional Online Advertising Networks

• Sulekha
• Google with it’s adwords/adsense offering.

Other International Ad Networks

• TribalFusion
• FoxNetworks, News corp’s ad network.