Top Indian Online Advertising Networks
Online advertising networks ( Commonly referred to as ad networks ) are organizations which provide the service of connecting online advertisers to websites / online publishers. Whereas this helps the the advertisers market their brand on different relevant websites, it enables websites / online publishers monetize their websites. The key function of an ad network here is aggregation of ad space supply from websites / online publishers and matching it with online advertiser demand.
Some of the top Indian Online Advertising networks are listed below for the purpose of both online advertisers and online publishers / website owners
Publishers with own ad networks
Regional Online Advertising Networks
Other International Ad Networks
Some of the top Indian Online Advertising networks are listed below for the purpose of both online advertisers and online publishers / website owners
- Google Adwords / Adsense
- Type of Adverising: CPC Advertising
- Komli / Pubmatic
- Focuses on both International as well as Indian online publishers having an Indian audience
- Type of advertising: CPM adverising , Online Performance based advertising .
- Tyroo
- Funded by Yahoo! India, this ad network claims more than 2.5 billion high quality online ad impressions served per month.
- Type of advertising: CPM adverising
- dgm India
- This online ad network is the subsidiary of Deal Group Media, DGM India
- Type of advertising: CPA advertising, CPC advertising.
- Ozone Media
- This online advertising network claims to have has more than 100 websites in its network over 40 clients like HSBC, SBI, Yahoo!, Lenovo, Cleartrip and Citibank spread across different verticals.
- Type of advertising: Cost-per-Mile (CPM) advertising, Cost-per-Click (CPC) advertising and Cost-per-Lead (CPL) advertising
- Networkplay
- Launched in late 2008, claims to be catering over 200 brands and having exclusive arrangements with leading publishers including LinkedIn and several transactional publishers .
- Paypod
- Online advertising network by PayPod Technologies, a US-based IT solutions provider with offshore development facilities in Chennai and Minsk, Belarus
- Type of advertising : CPC advertising, CPM advertising and CPA advertising.
- IndiAds
- Targeted towards the Indian and South Asian online community – delivers 800 million ads per month to Indians and South-Asians living in North America, Europe and Asia.
- AdsforIndians
- Claims to be the only Indian ad network, which has the advanced technology to syndicate the text ads with pictures as well as banner ads. .
- Axill (Social Media Exchange)
- Part of SMX, a media company offering flat CPMs as well as revenue sharing.
- Type of advertising: CPM advertising, CPA advertising
- Integrid
- Delivers integrated media solutions, allowing advertisers a single point for all their media advertising requirements (online advertising / Television advertising / Out Of Home Adverising)
- Type of online adverising: CPM advertising
- AdMagnet
- Part of Interactive Avenues Marketing Solutions. AdMagnet offers Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.
- AdChakra
- Provides display targeted advertising across branded and quality vertical and regional sites in India and abroad
- Type of advertising: CPM adverising.
- Tonictag
- Helps advertisers reach out to Resident Indian (RI) as well as Non Resident Indian audiences (NRI) worldwide.
- Type of advertising: CPM adverising, Performance based advertising.
- Rupizads
- Claims inventory of 7.2 billions impressions per month across 28 of highly-popular web properties.
- Type of advertising: Pay-per-performance advertising
Publishers with own ad networks
- Guruji
- ibibo
- Reliance.
Regional Online Advertising Networks
- Sulekha
- Google with it’s adwords/adsense offering.
Other International Ad Networks
- TribalFusion
- FoxNetworks, News corp’s ad network.