E-mail Marketing Best Practices for your Business

The following document by Small Business Trends and Infusionsoft provides some best practices we can adopt to make our e-mail marketing initiatives produce best possible results.

The major points highlighted are:

  • Use Segmentation to Send ONLY Relevant Messages: “Stop Blasting Emails to Your Entire Contact List!”
  • Keep Your Email Marketing Consistent and Predictable: “There’s No Excuse for Losing Touch or Breaking Trust!”
  • Include Multiple media channels Along with Your Email Marketing: “Email Itself is Not a Marketing ‘Cure-all’!”