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Online Dating Industry 2010 - Statistics & Facts

Online dating industry 2010
  • General Information
    • Married couples who met online have an average courtship period of 18.5 months. Married couples who met offline courtship period last on average 42 months.
    • The Better Business Bureau in the US said in 2009 they received 2,660 compaints about dating services. In 2005 they received 824 and only 126 in 2004.
  • Australia
    • Growth predicted by IBISWorld for the dating industry may reach 10 percent in 2010 to $100 million AUD from subscriptions and advertising.
    • Currently there are about 1.5 million online dating accounts in Australia. This is expected to increase to almost 2 million by 2020.
Online dating industry 2009
  • General Information
    • Internet user population passes One Billion.
    • In 2009 the dating industry is expected to top $1.049 billion and is likely to grow at a rate of 10 percent.
    • With free dating sites, it is estimated that at least 10 percent of new accounts created each day are from scammers.
    • On average 10 percent of members pay for the dating service and stay for less than 3 months.
    • The worldwide mobile entertainment industry (think cell phones) is worth $32 billion. In 2010 it is expected to be worth $41 billion.
    • 92% of single parents rather date other single parents.
    • For singles who use dating sites, 33% form a relationship, 33% do not, and 33% give up on dating online.
    • According to Marketdata Enterprises, the online dating industry generates $1.8 billion in revenue annually and the dating coach/matchmaker industry generates $260 million.
    • The mobile phone dating market was worth $330 million in 2007, $550 million in 2008 and is predicted to double by 2013 to $1.3 billion.
    • Adult dating sites are blamed by some for causing the $1.2 billion sex industry to drop $74 million (-6%) in revenue this year.
  • North America
    • The virtual gift industry in 2008 is estimated to be worth $1.5 billion.
    • From Forrester Research Inc, in 2008 the online dating industry earned $957 million. This makes it the third highest revenue grossing industry.
    • There are 12 million single parents living with children younger than 18 in the United States.
    • According to Hitwise, there are about 1,400 online dating sites in North America.
    • With the economy downturn in late 2008, divorce rates have dropped.
    • Overall the online dating industry is up this year but the related wedding industry (which is worth $60 billion) is down 24%.
    • Roughly 40 million American singles use online dating and social networking sites to meet new people.
    • Online advertising revenue in the U.S. fell 5 percent for the first quarter of 2009, to $5.5 billion. In 2008 online advertising was worth $23.4 billion (a 10.6% increase over 2007).
    • It is predicted that Americans will spend $1.7 billion on dating services in 2013.
    • According to a poll, 30% of women who met men online had sex on their first date, with 77% not requiring a condom to be used. According to the Centre of US Disease Control, almost 50% of women require men to wear a condom during the first encounter.
    • Singles who are more likely to use dating sites are ones who are more sociable and have high self-esteem. They also put more value in romantic relationships.
    • 2% of Americans get married every year.
    • 49% of Americans know of someone who has found a date online. 28% know more than one person.
    • According to Nielsen, online dating sites generating 27.5 million unique visitors in June, 2009.
    • The third week in September is National Singles Week. Also may be called National Unmarried and Single Americans Week.
    • According to the U.S. Census there are now 95.9 million unmarried people in the U.S.
      • 47% are men and 53% are women.
      • 61% have never been married, 24% have beeen divorced at least once and, 15% are widowed.
      • 15.8 million are seniors (65+).
      • 11.6 million are single parents living with children. 9.8 million of these parents are women.
    • There was 65.8 million marriages last year in the United States.
    • In August the unemployment rate for married people in the United States was 6.3 percent. For single people it was 13.5 percent.
    • The virtual goods industry in 2008 was worth $500 million. For 2009 it is estimated to be worth $1 billion and in 2010, $1.6 billion.
    • 88.7% of people said they are more likely to choose a dating site which offers mobile phone access.
  • Europe
    • In the UK there are 8 million singles. In 2008 they went on 24 million first dates with 69% being arranged through online dating and social networks
    • Estimated by 2011 there will be 15 million singles in the United Kingdom and the value of the dating industry at that point will be over £1billion (entire?).
    • 58% of Europeans have been victims of online dating dishonesty. Italians at 72%, Germans at 58%, French and British at 55%, and Dutch at 48%.
    • Visits to online dating sites in the United Kingdom grew 13%. This means there are now more than 5 million singles using UK dating sites. The gender split is 50 - 50 and 65% of online daters are over 35 years old or older.
    • With singles over the age of 65 in the United Kingdom, 30% of men live alone and 60% of women live alone.
    • Growth in the online advertising market is expected to decline in 2009 due to the recession. In 2008 it was worth €12.9 billion, a 20 percent increase over 2007. This was not nearly as high as predicted.
    • There are 15 million singles in Britian. A third are looking for love online.
    • In the UK, people married betwen the ages of 19 and 25, 20% met their spouse online. For all ages, the average is 15%.
    • In the UK, the average internet relationship lasts 7 months.
    • In the United Kingdom there was 115,200 divorces in 2008 with 29% the result of adulterous behavior.
    • Every month 7 million UK singles visit a dating site. This is a 27% increase over last year.
    • In the UK, singles aged 55 and older are the most active online daters. 62% have used a dating site and have gone out on average 8.2 dates and had 2.1 long term relationships. On average 2.4 sexual partners where also found.
  • Asia
    • Japan - Over 1,600 dating sites registered in the first month of the new regulations law.
    • India - There is estimated 15 million online dating users in India.
    • China - The number of singles who use online dating sites in China is expected to reach 140 million by 2010 (The US is only at 40 million).
    • China - The online dating industry in China is eexpected to be worth 175 million USD in 2010 .
  • Australia
    • Singles 50 plus have been increasingly using online dating sites over the last few years. Some dating sites are seeing a 30% increase in these members each year.

Online dating industry 2008

  • Canada
    • 1/3 or 10 million Canadians looking for love.
    • 16% (or 160,000) found love online.
  • United States
    • 93 million singles with only 3 million paying to use online dating services (US population is just over 300 million).
    • In November, online dating traffic as a whole was over 22 million with the gender split being 52.4% males and 47.6% females.
    • The average time spent per visit to the top 10 online dating sites in 2008 was 22 minutes and 27 seconds.
    • It is estimated that Americans spent $1.2 billion on dating sites in 2008.
    • Complaints to the Better Business Bureau about dating sites were up 73% in 2008.
  • European
    • A 15 percent rise in unique users visiting online dating sites in November 2008 when compared to 2007.
    • A 20 percent rise in total unique users who visited online dating sites in 2008.

Online dating industry 2007

  • General
    • Over $350 Million was spend in advertising in 2007.
    • The entire online dating industry revenue estimated for 2007 was $900 million.
    • Revenue projected for the entire industry in 2012 to be $1.9 Billion.
  • United States
    • Comscore survey found that 13% of US web users tried a dating service at least once.
    • 2.20 million marriages occurred among all age groups in the year ending March, 2007.
  • European
    • Predicted growth in 2011 is 549 million Euros and 6 million paid users.
    • Comscore survey found that 22% of French web users tried a dating service at least once.
    • A 9 percent rise in total unique users in 2007 who visited online dating sites.

Online dating industry 2006

  • European
    • Number of Europeans using online dating sites is 6 percent.
    • 2.8 million paid users.
    • Total revenue for the year is 243 million Euros.

Online dating industry 2005

  • United States
    • 3 million Americans found a long term relationship and/or marriage through a dating site.
  • European
    • Number of Europeans using online dating sites is 4 percent.
Online dating industry 1992
  • United States
    • In a survey out of Chicago, it found that 68% of adults met their spouse through a family member, friend or other mutual acquaintance.