International business quiz - continued
6. In __________ the common issue of interest between members is physical place.
a) Geographical communities
b) Demographical communities
c) Subject-oriented communities
d) Function-oriented communities
Ans: " Geographical communities "
7. ___________ refers to the total market demand under optimal conditions.
a) Market share
b) Market value
c) Market performance
d) Product potential
Ans: " Market share "
8. __________ usually sticks to a brand or product but buys other brands at times.
a) Hard-core loyal
c) Soft-core loyal
d) Both a and c
Ans: " Soft-core loyal "
9. Which of the following is usually adopted by an organization, if its international transactions have increased to a point where it cannot handle them efficiently?
a) International division structure
b) Regional management centers
c) Geographical structures
d) Product division structures
Ans: " International division structure "
10. Which of the following is not a source of secondary data?
a) Government/official sources
b) Published data of international organizations
c) Trade journals
d) Data obtained through surveys
Ans: " Data obtained through surveys "