How Matrimonial websites do business

Match making is now making good business sense as well as online matrimony websites in India are emerging as one of the fastest growing business segments, with about 90% growth rate annually.

According to a recent survey done by the Internet & Mobile Association of India (IAMI), the business of matrimony on the Net is set to cross the Rs 100-crore mark this year with 7 million users expected to sample the matrimonial websites. Online matrimony business was at just Rs 58 crore in 2005.

According to industry observers the three key reasons for this boom are need for a convenient matchmaking solution, increased Internet penetration in the country and South Asia and the fact that 35% of India's population is under the age of 35 years.

One of the key drivers of this industry is that unlike traditional matchmaking solution, online matrimonial takes away geographical and spatial limitations and provides a platform to meet potential partners on a secure and private platform.

According to the report, the growth in the last year can be attributed to the growing social acceptance of online matrimonial services.

Popular websites also assure authenticity through profile screening and other convenient tools such as a digital horoscope and a messenger and email service so members can get acquainted. Other services on offer include beauty, style and health tips, trousseau, planning and venue options.

India has one of the youngest populations and the fourth largest Internet population in the world. There are 38.5 million online Indians today. The number is set to touch 100 million by 2007-08.
- Contributed by Ankita Sinha