Merchant Model

Wholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.

Virtual Merchant --or e-tailer, is a retail merchant that operates solely over the web. []

Catalog Merchant -- mail-order business with a web-based catalog. Combines mail, telephone and online ordering. [Lands' End]

Click and Mortar -- traditional brick-and-mortar retail establishment with web storefront. [Barnes & Noble]

Bit Vendor -- a merchant that deals strictly in digital products and services and, in its purest form, conducts both sales and distribution over the web. [Apple iTunes Music Store]