Top Website Widgets / Tools for Publishers

Lijit, provider of online advertising services to wide range of websites, recently released a detailed analysis to see what widgets are most often deployed on publisher sites across the Lijit network. For 2010 data, 735,834 sites were surveyed, 84.8% had widgets installed. The total number of widgets installed overall was 13,541,022.  

  • Below is a list of the top 50 widgets and tools implemented on publisher websites.

  • The adoption of social media widgets – including tools used for social networking, micro-blogging, bookmarking, and photo sharing – grew 80% from 2009 to 2010.

  • Widget adoption specifically related to Facebook and Twitter almost doubled, growing from 6.96% to 11.86%.

  • Some of the new tools which featured were  tools include Twitter’s image sharing service, LinkWithin, Wibiya, and Tynt.

  • Related content tools to keep readers on-site longer didn’t make the list of Top 10 tools in 2009 but are now being used by 3.68% of sites surveyed.

  • Online advertising services continue to track at a 20% adoption rate.

  • New monetization tools used in affiliate marketing programs such as Skimlinks, Infolinks, and Amazon saw a 16% increase in 2010.

  • Audience analytics tools from Quantcast are becoming much more prevalent. Over 44% of the sites that use analytics use Quantcast to gather reader data, representing a 15% year-over-year growth.

  • Website commenting systems now integrate social media components. Disqus, used on almost 75% of the sites that use a 3rd party comment provider, now supports social media commenting and sharing on Facebook and Twitter. In addition, Twitsteps, a Twitter-powered commenting system, now ranks the second most widely used commenting system after growing 356% in 2010.

  • Three main categories of referring traffic data were analyzed: 1) search engine traffic; 2) organic traffic (defined by sites linking to each other); and 3) social media traffic.

  • A deeper look at referring traffic from social media sources verifies that both social networking tools like Facebook and Twitter as well as social sharing tools such as StumbleUpon, Digg, and Reddit are being used to drive traffic to publisher websites.

Referring traffic to websitesSocial media traffic to websites