Facebook Like Button: Business Performance Statistics

facebook like button performance statistics case studiesThere is immense advise and howto's available on why and how Facebook Like buttons should be integrated with your websites. What we are discussing here is whether there is even a need to integrate Facebook Like buttons on your websites. What are the statistics available regarding the success / failure of like buttons? Are there any numbers to prove whether Facecook Like button can lead to significant traffic increase user growth for websites ?
Lets take a look at following statistics (released by none other than Facebook) and trends to find out ourselves whether Facebook Like button actually leads to traffic / user growth
  • Facebook Like Button Perfomance Statistics for an Online News blog: HuffingtonPost.com - People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader .
  • Facebook Like Button Performance Statistics for Online Sports Site: NHL.com - Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  • Facebook Like Button for Online News websites - ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.
  • On an average for the online media industry site integrated with Facebook, the referral traffic has increased by 300%
  • Facebook Like Button performance for Clothing Store Levi’s: After implementing the Like button in April 2010, online traffic for Levi's increased by 40 times and has maintained those levels since.
  • Facebook Like button performance for outdoor sporting goods retailer Giantnerd.com: For Giantnerd.com, revenue from Facebook increased 100% within two weeks of adding the Like button.
  • American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
  • Revenue increased 10 times for Children’s clothing retailer Tea Collection after adding Like button to sale merchandise
  • Thousands of likes generated for top products for ShoeDazzle after adding the Like button to all of the products on its site. ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50% more likely to make repeat purchases every month than average shoppers.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
  • Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales
All these are ample examples and case studies to prove the effectiveness of the Facebook like button businesses. Have you already implemented a Like Button and have statistics of your own to share ? Just share your knowledge and experience with all Bizopedia readers. Thanks