Most Intelligent iPad Magazine App

According to a recent survey by the Reynolds Journalism Institute, 88% of iPad owners use their tablets to keep up with news and current events — the most frequently cited use. So with the number of iPad owners climbing to 15 million and showing no signs of slowing down — especially with Friday’s launch of the iPad 2 — the field of news aggregation apps is likely to become an increasingly lucrative one.

So Whats Zite ?

A free app called Zite is constantly learning what you like to read on the iPad and creating a magazine finely tailored to your needs.

What does it do ?

Flipboard, a much larger competition of Zite, allows you to enter your Twitter name and Facebook account, and it turns those feeds into a magazine, complete with gorgeous photos, headlines and virtually flippable pages. That’s why Apple named it iPad app of the year for 2010. The app also offers its own curated news feeds and can now plug into your Flickr account. But there’s no automatic system that’s catching the important stuff you miss every day. Zite pulls in stories from your Twitter feed, if you wish, or your Google Reader account. Neither are necessary. You can also choose from hundreds of topics you’re interested in or start with the plain-vanilla version of the magazine. That also is not required. Every story comes with thumbs up and thumbs down icons and a button to request more of that kind of story. But none of this is truly important.

What makes this IPad App really different ?

The app’s secret sauce is this: It learns from your everyday reading. It’s constantly watching what kind of stories you click on, how long those stories are, how long you’re reading them for — and just as importantly, the stories you don’t click on. (It’ll give you less of those.) Just as Netflix and Amazon bring you movies and products that users similar to you liked, Zite is doing constant behind-the-scenes comparisons between readers, both inside the app and on the web in general