Online Gift Card Sales Statistics

According to research and advisory firm Javelin Strategy & Research:

  • Online gift card sales will grow at a compound annual growth rate of 29% over the next several years
  • Online gift card sales is expected to reach $5.86 billion in 2014
  • Online gift card sales is expected to rise from $1.60 billion in 2009 to $5.86 billion in 2014 
  • In November 2009, 41% of consumers had used a gift card at an online merchant within the prior 12 months
  • On average, consumers made 1.2 transactions per month with an online gift card.