Internet Marketing in Rural India - An Outlook

A survey was conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI). This survey gives an outlook on the awareness levels of internet in rural India. According to this survey

  • 84 per cent of people in rural India are unaware of internet
  • 31 per cent of rural people do not have internet access point
  • 25 per cent of the rural population has no internet connection.
  • 38 per cent people in rural areas do not feel the need for internet.