Website Traffic Generation from Social Media

Following is the observation from StatCounter’s GlobalStats research arm. The data (for March 2010) is based on 13 billion page views across the global StatCounter network of member sites.
  • Twitter generates almost 10% of social media driven global hits to websites
  • Facebook is the primary source of traffic to global websites with almost half (48%) of ‘Social Media hits’.
  • StumbleUpon [and not Twitter] with almost a quarter (25%), is the number two social media traffic generator. StumbleUpon was number one ahead of Facebook in the US last month, in terms of traffic generation.
The top Social Media sites to generate global website traffic after Facebook, StumbleUpon and Twitter are YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%). LinkedIn was ranked at 12 out of 25 monitored services with 0.34%, while Google Buzz was not yet included in the research. [StatCounter may be under-counting Twitter’s share because of the plethora of third-party clients out there.]