Fortune 500 companies: Social Media Trends and Statistics

A study was conducted by PR firm Burson-Marsteller across 100 largest companies in the Fortune 500 list. Following are some of the top observations made:
  • 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. 
  • Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. They have an average of 4.2 Twitter accounts. 
  • 54% have at least one Facebook fan page
  • 50% have at least one YouTube channel
  • 33% have at least one corporate blog. 
  • 20% of the companies use all four social media platforms [Twitter, Facebook, Youtube, Blog].
  • Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.
  • Consumers actually do like to engage with companies via social media, making all those channels worthwhile. Please find below Burson-Marsteller’s full presentation. 
Fortune 100-companies-social-media-trends