Social Media Integration with E-mail Marketing

E-mail messages that include options to share content on social media
sites drive significant increases in click-throughs according to a new
study released today by GetResponse, an e-mail marketing firm.

Specifically,
the study of 500 million e-mails sent using the service found that
e-mails that included options like share on Facebook or Twitter
generated a 30% higher click-through rate than emails without them.
Moreover, when e-mails included at least three different sharing
options, publishers experienced a 55% higher CTR on average.


Despite
these findings, GetResponse reports that only 11.2% of e-mails actually
offer three or more sharing options. That’s up a bit from stats
published last year on the
same subject, but still low considering
what are becoming increasingly clear benefits of social media
integration.